TED HESSER.
All films

Meta / Instagram
Paris 2024

Shot on iPhone. Made for Instagram.

Ted’s role
Director of Photography
Project
Social campaign · 2024
Locations
São Paulo · Paris · Bangalore · Long Island

The creative brief

UGC, by design.

Meta asked for the look and feel of user-generated content: informal, close to the athletes, and native to its Instagram Reels channel. The iPhone footage and spontaneous feel were the brief.

~250MCampaign impressionsApproximate reported total
Campaign collage showing a swimmer, an athlete in a street market, and a climber, with the Meta logo.
Meta / Instagram · Paris 2024 athlete stories

The assignment

Cinematography for a Meta and Instagram campaign centered on athletes around the Paris 2024 Olympics. Ted served as director of photography on four segments, with filming in São Paulo, Paris, Bangalore and Long Island. The brief called for the closeness of a friend tagging along for the day: informal imagery shot on an iPhone, with less than a day of filming for each athlete.

The work

  • Director of Photography for four athlete stories
  • Filming across four locations
  • UGC-style films made for Instagram Reels

Meta / Instagram

Watch the stories.

Explore the four campaign films. Each opens on Instagram.

Paris 2024

Athlete story 01

Watch on InstagramParis 2024

Athlete story 02

Watch on InstagramParis 2024

Athlete story 03

Watch on InstagramParis 2024

Athlete story 04

Watch on Instagram

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